"No-BS" Marketing Tool

Answer the following 7 questions honestly. This is designed for outdoors business owners to get an analysis of their marketing.

1. Which channels are you currently using to consistently generate leads or sales? (Select all that apply) *

2. Which of the following statements best describes your company's current approach to guiding a customer from first discovering your brand to making a purchase? *

A) We have a documented, full-funnel strategy. We run distinct campaigns for each stage: Awareness (educating new audiences), Consideration (using retargeting to build trust with engaged prospects), and Conversion (driving sales from hot leads). We track specific KPIs for each stage.

B) We're focused on the sale. We primarily run ads that aim for direct Conversion and use some Consideration tactics like retargeting people who visit our site. We don't have a dedicated, consistent strategy for the Awareness stage.

C) We create content and hope for the best. We post on social media and maybe boost some posts, but we don't have a structured funnel to guide people from one stage to the next. Our approach to getting a sale is not systematic.

D) We don't have a defined process. We aren't really thinking in terms of a customer journey or marketing funnel right now.

3. How would you describe your paid advertising strategy? *

A) We have a documented, full-funnel strategy and know our exact ROI on each channel.

B) We run ads consistently but aren't 100% sure what's working best.

C) We boost posts or run ads sporadically when we need a sales lift.

D) We are not currently running paid ads.

4. How do you use your customer data (e.g., email lists, past purchaser info)? *

A) We consistently use it for lookalike audiences, retargeting, and email/SMS campaigns.

B) We have an email list but only send occasional newsletters.

C) We don't really do anything with our customer data.

5. How consistent is your brand's message and visual identity across all your marketing channels? *

A) Very consistent. We have clear brand guidelines that we follow everywhere.

B) Mostly consistent, but it can vary a bit depending on the platform.

C) It's pretty inconsistent. We don't have formal guidelines.

6. How do you measure the success of your marketing efforts? *

A) We track specific KPIs like ROAS, Customer Acquisition Cost, and Lifetime Value.

B) We mostly just look at overall revenue and website traffic.

C) We mainly track "vanity metrics" like likes, followers, and comments.

D) We do not track any metrics

7. What is your single biggest frustration with your marketing right now? *

Business Name *

Website

First Name

Last Name

Phone *

Email *